Monday, February 18, 2008
WHAT THE LOU DOILLON IS GOING ON?
Last Friday I decided to go and check out the collection Lou Doillon did for Lee Cooper jeans in person. I'm not usually one for celebrity endorsements but I haven't found jeans I like for so long and this video had me convinced. Watch it - no really, watch it first. (I love the bit where she's speaking about her inspirations in French and halfway through says "Artful Dodger" in a completely straight English accent. And the little song...)
I looked on the Lee Cooper website (which is shite by the way) and failed to find a single stockist listed that was anywhere near London. It also barely mentions the Lou connection.
I knew there was a Lee shop in Carnaby Street so I went down there, found no sign of Lou so berated the staff and manager for about ten minutes for their lack of knowledge of their own brand, explained who Lou Doillon was, berated them a bit more for not promoting the hell out of the Lou Doillon thing and then realised that LEE and LEE COOPER are completely separate jeans companies. My favourite quote from this exchange was from the very sweet LEE manager who said; "No, Lee Cooper, that's like, um, bad. I think it's only sold in Madhouse (really cheesy discount jeans outlet) or somewhere."
By this point I was seriously confused and then I went into Topshop and accidentally threw a shoe at someone but that's another story.
So this morning I actually telephoned the Lee Cooper headquarters which is in SLOUGH of all places and asked about the collection. It turns out that although the range was launched last November, that was in a proper showing the spring range in autumn way and it will be stocked only in Harrods from mid March. Which should just about turn around Lee Cooper's fortunes and yank them out of obscurity - especially since she's signed on to do sixteen pieces per season for three years.
photos from Vogue Paris Dec/Jan