Monday, June 27, 2011

THE CHRONICLE...





Rutzou has a magazine of sorts called The Chronicle, which well - chronicles their creative inspirations and references. In its paper form what I quite like about it is that the pages are bound in a way that invites you to easily tear them out and stick them up on the wall - or do whatever you want with them. I also like that they've resisted the usual path of inserting any pictures of models wearing their clothing in the magazine at all - keeping it to external inspirations - which ensures it doesn't become just a promotional brochure in disguise. The reader is left to make their own connections between what's featured and what might influence part of a collection.

I had the first issue because my friend works for Rutzou - then they were looking for suggestions of what they might feature in London for their second issue. I suggested Rochelle School & Canteen in East London and they've featured it; along with the creative colour investigation pictured above (genesis of a new print?), an interview with Marc Newson, a piece on Montparnasse studio Idem where David Lynch has been working, a studio visit with Julie Verhoeven (who coincidentally was my fashion illustration tutor a very long time ago - and no I can't draw like that!) and lots and lots that I haven't mentioned.

Julie Verhoeven's studio   © Sacha Maric
Idem  © Patrice Forest/Anne Dorothea Bruun

{The Chronicle is available to buy at Merci and Ofr in Paris, Beyond the Valley and The Darkroom in London, Ace Hotel in New York and at the Rutzou shop in Copenhagen. Or you can read the online version here.}

2 comments:

Bombay Beauty said...

well, i might have to get myself over to the ace hotel then! xo bb

If Jane said...

oh this is actually brilliant...what a great concept.
shall read it later...