Thursday, April 22, 2010

AWKWARD IN AVALON...


A bit of awkward photoboothing on a Thursday morning, wearing my Toujours Toi & Family Affairs Avalon dress for Nina, Queen of the Awkward Photobooth (TM).

 Below is the press text I wrote for the spring/summer 10 collection, Coup de Foudre, which the dress is from:

Coup de Foudre is the name of the spring summer 2010 collection from Toujours Toi & Family Affairs. Coup de Foudre means a sudden, intense feeling of love or quite literally, a bolt of lightning. The feeling of being struck down by love, everything is heightened and colors are saturated in the heat of a hazy summer’s day. Evoking the decadence of the late seventies, Roxy Music, louche elegance. Mia Farrow as Daisy Buchanan at Gatsby’s garden party – everyone dressed in linen on a golden afternoon. The bold colors of Godard’s Pierrot le Fou and Une Femme est Une Femme translate into the fevered hothouse flower colors cut in simple, unfussy shapes. Inspired by vacation in the long, hot days of high summer.

The Avalon dress – a black cotton voile maxi sundress, evokes the thirties via the seventies. The easy elegance of the Guinevere jumpsuit in leopard or blue rose printed silk. Feminine button down dresses paired with the masculine linen Northfork jacket. The yellow woven cube cotton gives the otherwise sweet Cecilia and Crimson and Clover dresses a graphic element. Natural fabrics – linen takes on more character as you wear it; and the lightest weight silk, poplin and voile for wafting around in the heat.

12 comments:

Bombay Beauty said...

No, nothing awkward here -- looks very nice! And do I spy a cat looking out through the curtains? bb

Anonymous said...

you look super lovely!!
xxx
Mia

If Jane said...

i say clap clap to that mac photo boothing!
my fav are the top right and the botton left!
nice dress...

r said...

love the dress. and the pics, love the light.

Juliet said...

Beautiful dress!

juliet xxx

Anna said...

Oooh, thank you for the link to this lovely dress! Not at all what I was thinking I want for spring (long, black), but it's nice to be taken by surprise this way.

Elisabelle said...

love the dress and the photos!

shanna said...

The pics are great I love the uses of the subtle natural light

Catherine said...

The dress is beautiful as is the lighting. Do I spy Lola peeping through the curtains?

p.s Thank you for the comment on my blog. I was getting a bit disenchanted about carrying on with it as I didn't think anyone read it! It was a very nice surprise as I've been following your blog for quite a while!

Tory Hoen said...

Claire! Just got your comment. I'm going back to Paris for 10 days at the end of May / early June. Want to come? We could meet up and not eat peanut butter.

Chicsetera Paris said...

But the photos turned out very grand! Love it! xoxo

Toni said...

Really lovely pictures. I love the one on the bottom right where you are facing the window.