AWKWARD IN AVALON...

A bit of awkward photoboothing on a Thursday morning, wearing my Toujours Toi & Family Affairs Avalon dress for Nina, Queen of the Awkward Photobooth (TM).

 Below is the press text I wrote for the spring/summer 10 collection, Coup de Foudre, which the dress is from:

Coup de Foudre is the name of the spring summer 2010 collection from Toujours Toi & Family Affairs. Coup de Foudre means a sudden, intense feeling of love or quite literally, a bolt of lightning. The feeling of being struck down by love, everything is heightened and colors are saturated in the heat of a hazy summer’s day. Evoking the decadence of the late seventies, Roxy Music, louche elegance. Mia Farrow as Daisy Buchanan at Gatsby’s garden party – everyone dressed in linen on a golden afternoon. The bold colors of Godard’s Pierrot le Fou and Une Femme est Une Femme translate into the fevered hothouse flower colors cut in simple, unfussy shapes. Inspired by vacation in the long, hot days of high summer.

The Avalon dress – a black cotton voile maxi sundress, evokes the thirties via the seventies. The easy elegance of the Guinevere jumpsuit in leopard or blue rose printed silk. Feminine button down dresses paired with the masculine linen Northfork jacket. The yellow woven cube cotton gives the otherwise sweet Cecilia and Crimson and Clover dresses a graphic element. Natural fabrics – linen takes on more character as you wear it; and the lightest weight silk, poplin and voile for wafting around in the heat.